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Mecum Indy 2023 auction to feature legendary Rapid Transit Cuda

This afternoon Mecum Auctions announced that a rare and super cool vehicle will cross the block at Dana Mecum’s 36th Original Spring Classic this May (12th – 20th) in Indianapolis, Indiana.

The vehicle in question is one of four original Plymouth Rapid Transit System Caravan traveling road show cars. It’s been hidden away for more than 50 years and is unrestored, but retains both its custom metalwork and lacquer paint that date back to circa 1971.

Identified by Serial No. 0005, it has an intact VIN and shows an odometer reading of less than 1,000 miles. This famed Cuda was designed by the man responsible for the initial Hot Wheels toy car line in 1967 and 1968, Harry Bradley and the over the top build was completed by Chuck Miller, winner of the coveted Don Ridler Memorial Award in 1968 The build was funded by Plymouth with the aim of inclusion in the Rapid Transit System Caravan that toured from 1970-1971.

The fender tag on this car denotes a 440 CI 6-barrel V8 engine with a TorqueFlite automatic transmission. There have also been numerous and extreme body modifications. This includes a nose cone constructed from four identical angles welded into a single insert and completed in steel. Other more radical features include custom made corners and grille with Cibie headlamps, side exhaust, a rolled front pan featuring a split spoiler layout with integrated lower lens housing, an iconic Shaker hood, custom tail lamps, a faux parachute and chrome caster style wheelie bars. An original Rapid Transit System Caravan show sign is included in the sale as well.

The Rapid Transit System Caravan to this day is one of the most impactful traveling promotional efforts in automotive history. Throw in the fact that it was built by Chuck Miller who changed the world of custom cars, designed by Harry Bradley and the impact and historical significance of this 440 powered 1971 Cuda is very clear. There really is nothing else like it anywhere.

Dana Mecum’s 36th Original Spring Classic, the flagship auction of the family owned enterprise, is set to have another big year this year. It will feature an estimated 3,000 vehicles and there will be daily Road Art selections alongside food, exhibitors, the Dodge Thrill Ride and that classic and ceaseless high energy Mecum auction action

Those interested in consigning a vehicle for auction at this year’s Spring Classic can find all the details about the process and pricing at Those interested are also encouraged to submit a Request for Position form now to take advantage of pre-auction marketing opportunities.

Options for in-person, telephone and internet bidding start at $100. Admission is $20 in advance online, and $30 at the door and online after May 11th, per person, per day with children 12 and under receiving complimentary admission. For more information including latest consignments and detailed descriptions, you can visit or call (262) 275-5050.


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