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Mecum hosts World’s Largest Road Art Auction, bring in $10.9 Million in sales

Recently, Mecum Auctions, who hold the title of host of The World’s Largest Collector Car Auction and The World’s Largest Motorcycle Auction, added a third auction to their impressive list. Held on June 20th – 25th at Mecum’s company headquarters in Walworth, Wisconsin, they hosted The World’s Largest Road Art Auction.

There were more than 4,000 lots of automotive memorabilia and it featured neon, tin and wooden signs, gas pumps and globes, pedal cars, posters and more.

Mecum can definitely deem this first annual event as a success as over the six days, 92% of all lots hammered sold for an impressive $10.9 million. They have already slated this event to return in June of 2024.

One thing that Mecum has done that may be overlooked is that they have thoughtfully created vastly different, and appropriate, atmospheres for each of their World’s Largest Auctions. The Kissimmee auction brings together car collectors in the heart of Florida. The Las Vegas auction brings together motorcycle collectors in the fast paced Entertainment Capital of the World and the Road Art auction brings together collectors from around the world to the beautiful Wisconsin lake country to enjoy the camaraderie that this hobby creates.

The Top Sales at the 2023 World’s Largest Road Art Auction reads as follows;

1.) Kelly Tires Two Single-Sided Porcelain Signs in Original Ring (Lot S101) – $265,500

2.) Star Lanes Single-Sided Animated Neon Sign (Lot S144) – $247,800

3.) 1940s John Deere Caterpillar Double-Sided Porcelain Neon Sign (Lot F455) – $177,000

4.) Pegasus Double-Sided Rotating Porcelain Neon Sign (Lot F102) – $118,000

5.) 1930s Harley-Davidson Motorcycles Double-Sided Porcelain Neon Sign (Lot F115) – $82,600

6.) 1930s Texaco Fire-Chief Hat Gas Pump Globe (Lot F189) – $82,600

7.) 1950s Sam’s Auto Parts Single-Sided Porcelain Animated Neon Sign (Lot S122) – $64,900

8.) 1940s Rocco and Cheater’s Speed Shop Double Sided Tin Neon Sign (Lot F341) – $61,360

9.) Dodge Plymouth Double-Sided Porcelain Neon Dealership Sign (Lot F85) – $59,000

10.) Mobil Pegasus Double-Sided Porcelain Neon Rotator Sign (Lot S114) – $59,000

11.) Texlite Porcelain Enamel Division Single-Sided Porcelain Sign (Lot S115) – $59,000

12.) Miller Special “Lil’ Miller” Car (Lot S400) – $59,000

To see complete auction results, you can see sign up for a free MyMecum account at

Next up on the Mecum calendar is the Summer Special auction, July 6th – 9th, which is set to feature 1,500 classic and collector vehicles, in Kissimmee, Florida.

To consign a vehicle, register as a bidder, or find out more information on upcoming auctions, you can visit or call (262) 275-5050.


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