This afternoon, three time NHRA Funny Car world champion and team owner, Ron Capps, proudly announced that he will be joining the 2023 Drag Racing Sponsorship Summit as a featured panelist. The virtual event, hosted by motorsports marketing guru Alex Striler, will be held on Tuesday, March 28th from 4 – 7 pm PT via Zoom.
This summit exists with the purpose of providing attendees with tools and lesser known tips and tricks on attracting and then retaining potential partners. Guests will also learn valuable skills like how to network and close deals, create value for their partners and learn the ins and outs of a successful activation.
In addition to Alex and now Ron, attendees will have the opportunity to learn from a 15 person guest panel comprised of racers, leading motorsports industry experts and decision makers from endemic brands, thus providing them the rare chance to hear straight from the source what potential sponsors look for when deciding where and how to allocate their marketing dollars.
Ron Capps knows all about the importance of retaining long term and meaningful partnerships in motorsports. Now in his 29th season as a professional driver, Ron has spent the last 15 years representing NAPA Auto Parts and credits the longevity of his partnership with NAPA for allowing him to make the jump from hired driver to NHRA team owner. Ron Capps Motorsports, now in the sophomore season, was joined by NAPA from the beginning and they continue to serve as the principal backer.
“Very, very rarely do you get this many talented people within the motorsports arena – in both marketing and sponsorship, as well as activation, and have the opportunity to learn everything it takes to be successful in not only getting a sponsor, but keeping a sponsor,” Ron said. “So, what Alex has done is tremendous for drag racing. I’ve been a fan of the summits he’s done before for other series, and I’m glad he’s now hosting one for drag racers.”
For more info on the 2023 Drag Racers Sponsorship Summit or to purchase tickets for the March 28th event, visit Capps.DragRacingSummit.com.
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