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Early Viewing Figures Confirm The BBC Has A Lot To Worry About With The Grand Tour

The BBC is gigantic, about 308 million viewers spread out globally in 2015 to be exact, according to this report by themselves. So it’s fairly disappointing to hear that their once impressive Top Gear show has been reduced to a dismal 4.4 million viewers under the watch of Chris Evans for its debut episode of Series 23. Now independent early viewing figures have been released and it confirms that the BBC has a lot to worry about concerning The Grand Tour taking away Top Gear’s viewers.

According to The Wrap:

Per measurement company Symphony Advanced Media, the highly anticipated “The Grand Tour” premiere earned 1.954 million viewers 18-49, the age range coveted by advertisers. Those numbers are inclusive of three days worth of delayed viewing, like all in this post.

Comparatively, the first episode of “Man In The High Castle” (the previous record holder) premiered to 637,000 viewers

We’ve heard before that The Grand Tour was smashing all types of records and setting very high marks on Rotten Tomatoes, IMDB, and Amazon’s own rating system, but we’ve never actually seen any data, predicted or actual. Symphony Advanced Media has their own proprietary method of measuring viewership and Amazon has yet to reveal their own internal viewership numbers, so these numbers may have to be taken with a grain of salt.

“But 4.4 million is greater than 1.954 million!”

That is true, but the first two episodes (The one with The Holy Trinity and Operation Desert Stumble, which you can read here) has only been limited to viewers in the U.S., the U.K., Japan, and Germany. So given Amazon’s relative size, the 1.954 million viewers should have the BBC worried about how they can tweak the unpopular Top Gear series to compete with the Trio.

The third episode will be the first one available to be seen in over 200 countries around the world, so we are just curious to see how crazy those figures will be when it becomes available. Stay tuned!

(Source: The Wrap)


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