This morning Tony Schumacher and the Maynard Family Racing team took to the media center at zMax Dragway to announce that they will be mowing through the Top Fuel field for years to come. They have extended their partnership with SCAG Power Equipment, an industry leader in commercial and residential riding, stand-on and walk behind lawn mowers as well as professional and residential debris management equipment, to 2023 and beyond.
SCAG made their NHRA debut at the Gatornationals in Gainesville, Florida earlier this year with Tony behind the wheel of the SCAG Power Equipment Top Fuel Dragster. When Tony announced he would be returning to full time competition ahead of the 2022 season, the Wisconsin based organization was eager to partner with him. And what started out as seven race primary/six race co-primary one year partnership, has become a multi year agreement with SCAG increasing their role to a primary partner of the Maynard Family Racing Top Fuel team through 2025.
President and CEO of SCAG Power Equipment, Randy Gloede, had this to say about the announcement, “The decision to not only continue, but expand upon our partnership with Tony Schumacher and the Maynard Family Racing team was an easy one. NHRA was a new market for us and we looked at 2022 to be somewhat of a trial run. Our distributor and dealer network quickly capitalized on the value of our relationship with Tony through social media campaigns, appearances, trackside hospitality, midway interactions and customer appreciation events.
“The NHRA fanbase includes a high number of property owners in need of outdoor power equipment, and SCAG is quickly becoming their brand of choice. Tony is an excellent ambassador for our brand, and we look forward to this continued partnership with the Maynard Family Racing team.”
Along with becoming the principal backer of Tony’s DSR Performance powered Top Fueler at the majority of NHRA events moving forward, SCAG will be running a robust appearance schedule to increase fan engagement. This will feature Tony and the SCAG Power Equipment Top Fuel Dragster show car visiting SCAG dealers at several markets on the 22 race NHRA tour. Ahead of this weekend’s Carolina Nationals, Tony made a visit to Pointer’s Ace Hardware in Concord where he chatted with fans, posed for photos and signed autographs. To close out the 2022 season, Tony has scheduled appearances in St. Louis and Dallas ahead of the NHRA Midwest Nationals and Texas NHRA FallNationals, respectively. SCAG is also looking forward to expanding their marketing and merchandising campaigns throughout the SCAG dealer and distributor network in 2023 and beyond.
“Truly unbelievable how this program has grown,” the 8 time Top Fuel Champion said. “Everyone has been so supportive and excited, and it feels like an actual family. After the Army left, I wondered who could ever fill those shoes and I made it clear that I didn’t want just ‘any old sponsor.’ We wanted a company that was truly behind us and excited about the partnership. That is what we have found with SCAG. Not only do they make phenomenal products, but the people behind the machines are amazing. From the production plants in Wisconsin, to the owners and employees of the dealerships, to the end users who I have the pleasure of meeting weekly. I feel extremely blessed to have this opportunity for the next several years.”
Joe and Cathi Maynard, who started as sponsors of Tony’s before transitioning to an ownership role are very much aware of how important it is to cultivate partner relationships, having been on both sides of the owner-sponsor dynamic.
“Moving from primary sponsorship to ownership has made Cathi and I very aware of the importance of a great partnering sponsor like SCAG,” Joe explained.
“Maynard Family Racing is excited for the new opportunity the SCAG and JCM teams will realize in the next few years, and the resultant successes we will achieve. My personal thanks to Randy (Gloede), and the SCAG organization for their commitment to Tony and JCM.”
Since making is return to the world’s fastest form of motorsports, Tony and the Maynard Family Racing/Don Schumacher Racing team have captured Tony’s 86th career win in Seattle and nabbed a runner up finish in Brainerd.
Tony will continue his bid for a 9th Top Fuel Championship and third zMAX Dragway Wally, tomorrow, September 25th, when race day kicks off at the Betway NHRA Carolina Nationals.
For more information about the free and open-to-the-public SCAG events featuring Tony and the SCAG Power Equipment Top Fuel dragster, you can check out the Maynard Family Racing website.