Jaguar has been on a bit of a roll lately. Their newly released F-Pace SUV had overwhelming numbers of pre-orders since consumers are gravitating to the small-to-medium sized SUV market. The wait for one, as of January 2016, was 9 months. Not only that, but the Jaguar XE is getting rave reviews and set to take a sizeable chunk out of the 3-series, C-class, A4 market. If you’ve sat in a Jaguar in the last 2 years, you can see why they’re really killing it.
Here in the US, there’s one particular type of car that just doesn’t sell, but nearly all journalists and enthusiasts absolutely love. Powerful wagons are an amazing segment. The consumers in the US don’t want them though because why have a sports wagon when you could have a small SUV with more utility for less money. For the average consumer it makes sense, but for those more inclined to tackle a back road on the way to Home Depot they don’t rustle the jimmies in the same way. Jaguar doesn’t care and they could be bringing their gorgeous XF wagon to the states, even though they previously said they’d be killing off their wagons. We’re happy, but it won’t sell.
We were taken on an emotional roller coster [sic] when Jaguar said that it would no longer build wagon variants of its models. Models like the XFR-S Sportbrake were among our favorites, so we didn’t take this news well. Then it came out that Jaguar design chief Ian Callum was simply misquoted and that the brand would indeed be building more wagon models. We haven’t seen any official announcements from the brand, but in an interview with Automotive News Europe, a Jaguar representative said to expect an XF wagon for 2017.
We don’t know much as there hasn’t been an announcement, but things are looking promising.
The details are minimal, but Jaguar Land Rover sales director Andy Goss said at a press conference that the next generation XF Sportbrake will offer AWD in its diesel variants. The previous generation model only offered AWD with the gasoline engine. Diesel models were only available with RWD. AWD will help the XF compete with the BMW 5-series Touring and Audi A6 Avant in Alpine countries in Europe. Clearly, all-weather performance is important for the brand moving forward.
“We will continue to grow our reputation as all-weather experts with all-wheel drive available on every vehicle and a toolbox of traction technology to give our drivers confidence whatever the conditions,” Goss said.
With how strange the US market has been fluctuating lately with cars, who knows? This could sell incredibly well and that would be very awesome. We’d like that to happen to start to counteract the cute-UTE overload. The way that Jag is becoming a media favorite along with the fact that it’s garnering more brand identity and market share, they could usher in a new era of amazing luxo-wagons in the US. I sincerely hope that’s the case. In the mean time, rendered car porn for your eyeballs because this thing is stunning.
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